Cannabis Expo 2024 — Branded VR Experience

Cannabis Expo 2024 — Branded VR Experience

Cannabis Expo 2024 was an end-to-end virtual reality experience created as an immersive showroom for a cannabis brand. The application combined product presentation, interactive information, a relaxed social environment, and light gameplay.

My Role

I worked as the Solo XR Developer & Technical Artist, taking responsibility for the complete production process: experience planning, VR UI/UX, environment creation, 3D asset production, programming, lighting, optimization, testing, and final Meta Quest deployment.

3D Production and Photogrammetry

Multiple cannabis flower varieties were reconstructed through photogrammetry and then converted into optimized real-time assets. The process included scan cleanup, retopology, texture processing, polygon reduction, and the creation of lightweight materials suitable for standalone VR.

I also recreated several real brand products, including seed boxes, clothing graphics, packaging, and the company’s signature ring. These assets were modeled from references and reproduced using optimized PBR materials.

Interactive Catalogue

A virtual computer located on the store counter provided access to the brand’s complete catalogue inside VR. Users could open the document with the controller, scroll through its content, navigate between pages, and zoom in without leaving the immersive environment.

Additional Experiences

The application also included a simple physics-based basketball minigame and a final surreal environment set in the desert, centered around a solitary door that served as the closing point of the experience.

Technical Summary

Role: Solo XR Developer & Technical Artist
Platform: Meta Quest standalone
Development: Experience design, VR UI/UX, 3D modeling, photogrammetry processing, retopology, PBR texturing, lighting, interaction programming, gameplay logic, optimization, testing, and APK deployment
Key Features: Interactive product showroom, in-world catalogue navigation, controller-based interactions, physics-based basketball, multiple environments, and optimized real-time assets
Deliverables: Complete source project and functional Meta Quest APK